Are You Paying for the Logo… or the Watch?
We have all been there. You see a stunning, minimalist watch on Instagram. It costs $200, matches your suit, and looks perfect. But six months later, the glass scratches, the strap peels, and the battery dies.
The mistake isn’t buying a cheap watch. The mistake is paying luxury prices for a budget accessory. Here is how to make sure your first investment piece is actually an investment.
Many trendy brands use basic materials and mark them up 500% just for the logo.
The Verdict: You are paying for the marketing.
3 Specs You Should Demand
- Sapphire Crystal: It is virtually scratch-proof. If it says “Mineral” or “Acrylic,” it will scratch.
- Solid Stainless Steel (316L): Avoid “Alloy” or “Base Metal,” which can fade or turn your wrist green.
- Transparent Movement: A real watchmaker tells you exactly what engine is inside.
What Your Money Should Buy
“A great watch doesn’t just look good today; it looks good ten years from now.”